Brands

Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life we engineered the revolutionary PolarizedPlus2® lens.

What began as our Classic Collection of seven styles, has evolved into over 125 styles of sunglasses, all of which are polarized and protect from 100% of UVA and UVB rays.

Our home office is located in Lahaina, Maui, and we still design and test all of our sunglasses there.

Giorgio Armani born 11 July 1934 is an Italian fashion designer, particularly noted for his menswear. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.6 billion and a personal fortune of $8.5 billion as of 2013.

The company was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop in Milan, Italy. Initially, the shop sold leather goods and imported English steamer trunks and handbags.

Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering into his company. Ironically, Mario's son harbored no interest in the business, so it was his daughter Luisa Prada who took the helm of Prada as his successor, and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978.

A mad scientist named Jim Jannard began questioning the limits of industry standards. In 1975, he went into business for himself. Jim started Oakley with $300 and the simple idea of making products that work better and look better than anything else out there.

In his garage lab, Jim developed a new kind of motorcycle handgrip with a unique tread and a shape that fit the rider’s closed hand.

For Jim, that meant challenging the limits of conventional thinking. His homespun company was struggling yet his next invention would become a mainstay in MX racing for 17 years. Jim created the O Frame® goggle with a lens curved in the perfect arc of a cylinder.

Jim went back to his lab and started reinventing sunglasses for sports. Few believed it could be done successfully, and most thought the industry’s big companies could not be challenged. Jim used innovations from his previous inventions to create “Eyeshades®,” a design that began an evolution of eyewear from generic accessory to vital equipment.

Salvatore Ferragamo is one of the world's best known Made in Italy luxury brands. The company's history dates back to the early 1900's when its founder became famous in Hollywood making shoes for movie stars.
Today, the basic principles underlying Salvatore Ferragamo's art of shoemaking, craftsmanship, creativity and elegance, are reflected in the entire product range, including eyewear.
Salvatore Ferragamo eyewear uses iconic symbols from its heritage, such as Gancino, Vara and prints, experiments with new shapes and materials, like leather, and pays attention to the finest detailing.

 

The name “bebe” was inspired by the infamous line in Shakespeare’s Hamlet,

“to be or not to be.”  bebe is the essence of being.

bebe embraces a hip,“fast-fashion” formula that loyal consumers trust to deliver the hottest and newest fashions at great prices. bebe’s signature look of chic, sophisticated and body-consciousfashion is the ultimate expression of a woman’s own style.

Nine West, the iconic women's shoe brand, was founded in 1978. Today it is one of the most recognizable lifestyle brands on the market, with total sales of over $1 billion. Women rank Nine West as their #1 favorite footwear brand, accounting for 25% - 27% of her closet share. The Nine West woman is every woman.Nine West Eyewear captures the brand's modern, sexy style and translates color, pattern and trend into sunwear and ophthalmics.

In 1961 a surprising discovery, US Naval Scientists discover that the metal alloy they are creating for missile heat shields automatically returns to it's original shape even after being hit by a hammer.

In 1988 the first Flexon patent is issued. Marchon launches the autoflex collection, a classic and innovative line for Men 55+

In 1998 Nike chooses to partner with Flexon to launch its first optical collection.

In 2014 Flexon introduces a new product offer appealing to today’s modern and functional male. Further evolving the collection, while continuting to invest in its iconic 600 series.

The history of the Ray-Ban Aviator dates back to the 1920s, when new airplanes allowed people to fly higher and farther. Many US Army Air Service pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. In 1929, US Army Air Corps Lieutenant General John MacCready asked Bausch & Lomb, a Rochester, New York-based medical equipment manufacturer, to create aviation sunglasses that would reduce the headaches and nausea experienced by pilots, which are caused by the intense blue and white hues of the sky, a new kind of glasses were introduced. The prototype, created in 1936 and known as ‘Anti-Glare’, had plastic frames and green lenses that could cut out the glare without obscuring vision. The sunglasses were remodeled with a metal frame the following year and rebranded as the 'Ray-Ban Aviator'. On May 7, 1937, Bausch & Lomb took out the patent, and the Aviator was born.

If a 100-year-old underwear factory in Minnesota seems an unconventional starting point for a fashion icon that has represented Americana since 1955 and is still worn all over the world today. Abbot Pederson, salesman who worked for the Munsingwear undergarment factory in Minneapolis. On a sales trip to NYC in 1955, stumbling in front of a display of stuffed penguins and bought one of the penguins, named him Pete. At some point during the flight, Pete the Penguin's head was knocked off. Abbot removed his tie, then wrapped it around the penguin's neck. From this point on, Pete's profile became instantly synonymous with the era's most iconic -- and talked about -- celebrities: Frank Sinatra, Dean Martin, Arnold Palmer, Clint Eastwood and Richard Nixon, to name a few. Original Penguin had become a true American classic.

Circa 1993, in a garage in Capo Beach, CA, founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. With his enthusiasm and knowledge of the youth lifestyle market, Dragon Eyewear was launched and later evolved into a full line of sunglasses, snow goggles and moto goggles. Twenty years later Dragon is still run with the same passion as when it began.

Richard mewha and rick nelson founded their own eye frame company, bevel, in 1999. They're committed to making eyewear as essential to personal style and self-esteem as apparel or cosmetics. After all, while wearing prescription lenses corrects an optical need, it also brings attention to a primary asset: the face. Eyeglasses are universal, not gender specific, easy to maintain, and play a crucial role in our lives and daily discourse.

Nike has revolutionized athletic footwear and sportswear. Nike's vast range of products includes specialized training gear, footwear, apparel, accessories, and sports equipment. Through innovative products, advertising, and sponsorship of teams and athletes, Nike has become a leader in the sportswear industry and one of the world's largest brands.
Nike Vision eyewear brings the same inspiration and innovation to athletes with product that helps them See Sport Better ™. Product is developed for each category of sport within Nike, which are sport inspired and for the athlete in everyone, from lifestyle sunglassess to ophthalmic frames.

The Lacoste legend was born in 1933, when Rene Lacoste revolutionized men's fashion replacing the classical woven fabric, long sleeved and starched shirts on the courts, by what has now become the classic Lacoste polo shirt. The Lacoste art of living expresses itself today through a large collection of apparel for men, women and children, footwear, fragrances, leather goods, eyewear, watches, belts, hometextiles and mobile phones. More than 75 years after its creation, Lacoste has become a lifestyle brand which exemplifies elegance and comfort.

Silhouette began with a vision – eyewear as an accessory – in 1964, and is now the leading brand in lite eyewear worldwide. Under this brand, the lightest eyewear in the world is mostly handcrafted in an individual design, employing the best materials and the latest technologies.

With the rimless, screwless, hingeless, and virtually weightless Titan Minimal Art, this Austrian family business has revolutionized the eyewear market.

Founded by Charles Lewis Tiffany and John B. Young in New York City in 1837 as a "stationery and fancy goods emporium", the store initially sold a wide variety of stationery items, and operated as "Tiffany, Young and Ellis" in Lower Manhattan. The name was shortened to Tiffany & Company in 1853 when Charles Tiffany took control and established the firm's emphasis on jewelry.  Tiffany & Company has since opened stores in major cities all over the world. Unlike other stores at the time in the 1830s, Tiffany clearly marked the prices on its goods to forestall any haggling over prices.

BCBG Max Azria is a ready-to-wear brand founded in 1989 by the French designer and entrepreneur of Tunisian descent, Max Azria, and his wife, Lubov Azria. In the beginning of the 1980s, Max Azria left France, and moved to Los Angeles, California where he then created Jess, a women's ready-to-wear brand in 1981. In 1989, with help from his wife, Lubov Azria, the designer established a new label, BCBG Max Azria, in which the name, taken from the French expression 'Bon Chic Bon Genr'e meaning 'good style, good attitude', communicates a style combining European sophistication with American spirit.

The Petite Collection

Bloom Petites offers a wide range of styles geared to fit smaller faces. Bloom Petites offers frames both classic and trendy combining colorful combinations of patterns and materials expertly proportioned to fit and flatter. You’ll find rich handmade acetates with double laminates. Satin finishes on each metal frames combined with adjustable nose pads ensuring a perfect fit every time.

Abboud was born in Boston, Massachusetts. Abboud joined Ralph Lauren in 1981, eventually becoming associate director of menswear design. He launched his own label in 1986. In 1988, JA Apparel was created as a joint venture between Abboud and GFT (Gruppo Finanziario Tessile) USA. Abboud sold his trademarks and name to JA Apparel for $65 million in 2000. Abboud launched a new line called Jaz in 2007. In 2010, Abboud became the chief creative officer of HMX, owner of the Hart Schaffner Marx and Hickey Freeman brands. HMX made an offer to buy JA Apparel for $90 million in 2011. In December 2012, he became Chief Creative Director of Men's Wearhouse.

Nicole Miller is a fashion designer with a modern, ageless aesthetic. Her signature is feminine, sexy and refined. Miller draws inspiration from a wide range of influences including cinema, contemporary art, mid-century architecture and exotic cultures. She is known for elements of whimsy and surprise, and is the preeminent New York-based designer among global fashion’s print and color elite.

Champion is the 2nd largest sport brand in the USA and one of the most recognized names in the world. This brand power ignites our spirit at Champion Eyes. We believe real Champions fuel up on passion, that no matter age, size, gender or ability people can do more of what they love when they’re comfortable. On or off the field, indoors or out, work or play, eye gear should fit comfortably and function with zero distractions. Champion Eyes provides looks that rock and products that perform—chillin’ with friends or game-on. Champion Eyes will insure it’s done in style and comfort, letting nothing stand in the way of a good time.

In 1957 Hans Laursen´s father Kristian Laursen opened his first optical/watch shop and paved the way for the family to get involved in the optical industry.  In the 1980´s Hans started looking for price friendly alternatives to the great but expensive frames in the stores. Finding “cheap” frames was not a problem – but finding true design in a convenient price level was. So at the end of the 1980´s Hans started to design his own line of frames called Inface as a true alternative to the more expensive frames.  And so; Inface was born!  In 2005 Mette and Thomas Laursen, both trained opticians, became co-owners and partners of Inface Company. Inface Company is 100% owned by the Laursen family.

 Aspire Eyewear is a stylish, colorful, and functional collection for men and women. Offering a “barely there” feel while maintaining a high level of quality and fashion, Aspire Eyewear is perfect for every lifestyle. We’ve spent years developing the materials necessary for Aspire’s unique flexibility, durability, and lightweight feel. 

A diverse collection for a diverse consumer. We all contain multitudes and Aspire Eyewear perfectly reflects that. That’s why we call the Aspire collection “Eyewear for life.”